Schmooze- About Us!
Simcha Sisters provides its clients with the highest level of event planning services
that often exceed our clients’ expectations.
Photography and Video provided by Adeline & Grace Photography
Along with her positive and upbeat personality, Shana Goldberg brings over a decade of event planning experience to her clients. She has spent many years coordinating events for corporate clients such as Genentech, Wells Fargo and Microsoft in San Francisco and in the Napa Valley. She worked on social events such as Weddings and Bar/Bat Mitzvahs as well as corporate parties at Hornblower Cruises & Events. She managed the Special Event Department at The Harvest Inn in Napa Valley planning many beautiful weddings. She continues to plan weddings with Dee Merz in the wine country and really enjoys playing a special part in the lives of her couples. Throughout her professional career, Shana has proven herself invaluable as an event planner within the luxury hotel industry, as well as planning weddings, special events, and corporate events of all sizes.
Her strong relationships with the Bay Area’s best event professionals has proven invaluable to her many clients in search of perfection on their important day.
Tanya has a passion for working within the Jewish Community. Her dedication began over ten years ago at Hillel while attending Sonoma State University. After graduation, Tanya continued her involvement for working in the Jewish Community by accepting a year long Jewish Service Corps fellowship at Drexel University, where she planned award winning events and programs for students, faculty, and community members.
Upon completion of her fellowship, Tanya moved back to the Bay Area and continued her professional career at the East Bay Jewish Community Federation. She spent her time organizing events, galas, connecting with local Jewish organizations, and bringing the Bay Area Jewish Community together. Tanya is a life time member of Hadassah and a member of Beth Torah Congregation in Fremont.
Sharon has an extensive event planning and project management background that ranges from technical trade shows and executive customer briefings to producing a yearly cultural arts festival in Oceanside. She has organized over 50 domestic and international meetings in 39 different countries for the pharmaceutical, computing and utility industries. She worked for several cities in California administering federal housing grants and partnering with local non-profit agencies. Sharon currently serves on the Board of Directors for Congregation Beth Emek in Pleasanton as the Religious Co-Chair and is the immediate past Social Action Chair and Tot Shabbat Coordinator. She also serves on the San Ramon Twin Creeks Elementary School PTA Board. Sharon holds a Certificate in Meeting Management and Special Event Planning from the University of California, San Diego, Extension.
Linda is a San Francisco native who attended school in Santa Clara. For many years, she worked in San Francisco as a successful high-tech recruiter. Linda and her husband moved to Danville in 1996 to raise their family. Her 3 children attended the Contra Costa Jewish Community Center where she was extremely involved. Linda and her family are active members of Beth Chaim Congregation where her children received their Hebrew and religious school educations. Linda realized her passion for event planning while organizing her own children's B' nai Mitzvah parties. She has consulted and coordinated numerous Bar & Bat Mitzvah celebrations as well as birthday and anniversary parties. Linda completely understands event planning from a "parents perspective". She knows "simcha planning" shouldn't leave you "fahklempt"!